Product KPIs Dashboard Template

Track your product’s performance in real time with a fully customizable dashboard.

Use template Preview

Data sources supported

Resources

Tutorial

Watch implementation

Overview

This free template helps you build a live dashboard to track key product metrics like user activation, retention, and engagement—all powered by your existing data.

It includes a sample database to help you structure your KPI tracking, but you can easily swap in your own data from any Softr-supported source (including Google Sheets, Notion, HubSpot, monday.com, and more).

Why use this product KPIs dashboard template

Make faster, data-backed decisions: Get a live snapshot of your product performance without waiting on custom reports.
Visualize your most important metrics: Use pre-built charts and filters to track user behavior across each stage of your funnel.
Customize it for any product team: Whether you're a solo PM or a large product org, the dashboard is flexible enough to grow with your needs.

Template features:

Interactive charts & graphs
Track activation, retention, and engagement metrics through real-time visual dashboards.
Custom KPI tracking
Choose which product KPIs matter most to you—whether that’s DAUs, time-to-value, churn rate, or feature usage.
Responsive layout
Monitor your product performance from anywhere—desktop, tablet, or mobile.
Role-based access
Share the dashboard with stakeholders while limiting access to sensitive views or data.
Easy setup with Airtable or Google Sheets
Use the included Airtable base or connect your preferred data source to get started in minutes.
No-code friendly
No SQL or engineering help needed—just drag, drop, and connect your data.

Who is this product KPIs dashboard template for?

This template is ideal for any product team looking to centralize their data and track KPIs without relying on engineering support. Perfect for:

Product managers: Monitor the impact of launches and experiments.
Startup founders: Keep a pulse on product-market fit and retention.
Growth teams: Track activation and engagement metrics to optimize funnels.
Customer success: Surface churn signals and improve onboarding outcomes.
UX researchers: Spot usage trends and feature adoption patterns.

“What we love most about Softr is the instantaneous, customizable power a no-code platform allows.”

David Malbin

Founder, Integral Ed

How to set up your product KPIs dashboard template

1
Click Use template: Sign up or log in to your Softr account (it’s free, no credit card required!)
2
Connect and map your data: Connect to any of 14+ data sources (like Airtable, Google Sheets, HubSpot, Notion, and more) in just a few clicks. Map your data to replace mock content in pre-set fields and pages.
3
Customize logic and branding: Adjust layouts with drag-and-drop. Set user groups and permissions to control access, then style everything to match your brand.
4
Go live in minutes: Your product KPIs dashboard is ready! Publish and share the URL with your clients to start collaborating.

Frequently asked questions

What is a product KPI?
A product KPI (key performance indicator) is a measurable value that helps you track product success—such as user retention, activation rate, or time to first value.
Do I need a Softr account to use the template?
Yes. You’ll need a free Softr account to start using the template. You’ll also need an Airtable or Google Sheets account to manage the data powering your dashboard.
What data sources does the dashboard support?
Softr supports 14+ data sources including Airtable, Google Sheets, Notion, HubSpot, monday.com, and SQL databases. This template includes a sample database that’s ready to customize or replace.
Can I share this dashboard with stakeholders?
Absolutely. You can control access with role-based permissions and share a live URL with anyone on your team or external collaborators.
Can I brand the dashboard with my company’s identity?
Yes—you can fully customize the colors, logo, and domain to match your brand and create a polished internal or external experience.