Customer Feedback Template

Collect feedback from customers and organize/manage it inside an internal tool.

Use template Preview

Data sources supported

Resources

Tutorial

Watch implementation

Overview

This free template helps you build a streamlined feedback portal that collects customer suggestions and organizes them in one place. No more missed feature requests or scattered Slack messages — just a structured workflow to turn input into action.

It comes with a sample database to capture, review, and synthesize customer feedback, but it’s flexible enough to connect to any Softr-supported data source (including Google Sheets, Notion, monday.com, HubSpot, and more).

Why use this customer feedback portal template

Never lose valuable feedback again: Capture input from customers in a structured format and keep it centralized.
Prioritize with your team: Organize submissions, categorize feedback, and align on what matters most.
Streamline internal collaboration: Share updates with product, success, and support teams, all from one hub.

Template features:

Role-based access
Define which team members can view, manage, or act on feedback — whether they're in Product, Support, or Success.
Feedback submission form
Let customers or internal users submit ideas, bugs, or feature requests in a consistent format.
Feedback review dashboard
Use filters and tags to review, group, and synthesize feedback into actionable insights.
Share updates with stakeholders
Keep internal teams aligned and share progress with external stakeholders when needed.
Works on any device
Allow users to access the platform from any device with a fully responsive design. You can even turn your app into a downloadable mobile app with Softr's PWA feature.

Who is this customer feedback portal template for?

This template is ideal for any product-led business that wants to organize and act on customer feedback efficiently. Common use cases include:

SaaS product teams: Track feature requests, triage bugs, and align feedback with your roadmap.
Support teams: Capture recurring issues and escalate key themes to product or engineering.
Customer success teams: Understand customer needs and help close the loop with updates.
Agencies or consultants: Gather structured input from clients on deliverables or service improvements.

“What we love most about Softr is the instantaneous, customizable power a no-code platform allows.”

David Malbin

Founder, Integral Ed

How to set up your customer feedback tool template

1
Click Use template: Sign up or log in to your Softr account (it’s free, no credit card required!)
2
Connect and map your data: Connect to any of 14+ data sources (like Airtable, Google Sheets, HubSpot, Notion, and more) in just a few clicks. Map your data to replace mock content in pre-set fields and pages.
3
Customize logic and branding: Adjust layouts with drag-and-drop. Set user groups and permissions to control access, then style everything to match your brand.
4
Go live in minutes: Your customer feedback tool is ready! Publish and share the URL with your clients to start collaborating.

Frequently asked questions

Can I collect anonymous feedback?
Yes — you can configure forms to collect anonymous feedback or allow optional user identification.
Do I need a Softr account to use this?
Yes, you’ll need a free Softr account to use and customize this template. You’ll also need an Airtable or Google Sheets account if you're connecting your own data.
Is this suitable for both internal and external users?
Absolutely. You can create different views for internal product teams and external users, and control access with user permissions.
Can I customize the feedback categories and statuses?
Yes — everything is customizable. You can tailor the categories, statuses, and workflows to match your internal product management process.
Does it support integrations (e.g. Slack or Notion)?
Yes. Use automation tools like Zapier, Make, or native integrations to push feedback into Slack, Notion, or your PM tools.