If you’re managing client projects, you know how much time reporting can take. Pulling data from different tools, formatting updates, and responding to every status check eats into your day fast. That’s where a client dashboard comes in. It gives your clients a single place to view progress, metrics, and results in real time.

In this post, we’ll break down seven top client dashboard tools that help you keep clients informed without the busywork. Whether you’re a freelancer, agency, or small team, there’s an option that fits your workflow.

What is client dashboard software?

Client dashboard software lets businesses share real-time data, project updates, and performance metrics with their clients in a centralized way. These dashboards are often customizable, branded, and interactive—so clients can track their own KPIs without needing constant manual updates.

They help service-based teams and agencies reduce back-and-forth communication, increase transparency, and reinforce trust by keeping clients in the loop.

Types of client dashboard software

Client dashboard tools typically fall into a few functional categories, depending on what kind of experience you're looking to deliver:

1. Marketing analytics dashboards focus on aggregating and visualizing campaign data across channels—ideal for reporting on SEO, paid ads, email performance, and more.

2. Business intelligence dashboards offer advanced customization, calculated metrics, and broad integration capabilities—suited for teams working with complex or high-volume data.

3. Real-time performance dashboards prioritize live updates, mobile accessibility, and goal tracking to help teams monitor fast-moving metrics without delay.

4. Project visibility and collaboration dashboards combine client reporting with task tracking and timeline visibility—useful when clients need ongoing insight into project progress & results.

What to look for in client dashboard tools

Not every dashboard tool is built the same. Here are the key features to keep an eye on when comparing options:

Real-time data syncing

Keep your dashboards current without manual refreshes. This reduces back-and-forth and ensures clients always see up-to-date metrics.

White-label customization

Brand the dashboard with your own logo, domain, and colors. It helps you deliver a more polished, professional experience—especially important for agencies.

Flexible integrations

Look for tools that connect easily to your existing data stack—whether that’s Google Analytics, HubSpot, Airtable, or Stripe.

Report automation

Set up recurring reports that go out on a schedule. It saves hours of manual work and keeps clients in the loop without extra effort.

Permission controls

Limit who sees what. This is essential when managing multiple clients or internal stakeholders with different levels of access.

1. Softr

Best for building client dashboards fast and without code

Softr is a no-code platform for building branded client dashboards that pull your data into one place. It connects to 14+ data sources—including Airtable, Google Sheets, HubSpot, and Notion—or any tool via REST API.

Who is Softr best for

It’s built for teams that want to give clients a clear, self-serve view of their projects without relying on developers or sending manual reports. You can control exactly what each client sees, from project status to KPIs, and update everything in real time.

Softr pros

• Fast, no-code drag-and-drop: Build and launch a client dashboard in minutes using drag-and-drop blocks or a pre-built template. No dev team needed.
• Connects to live data: Works with 14+ data sources like Airtable, Google Sheets, HubSpot, Notion, and SQL. You can also connect to any custom source via REST API.
• Granular user permissions: Show each client only what’s relevant to them with role-based access controls.
• White-label ready: Add your own logo, colors, and custom domain to deliver a fully branded client experience.
• Scales beyond dashboards: Expand into full client portals, request forms, document sharing, or internal ops—all from the same platform.
• Mobile-friendly: Dashboards work across devices with responsive design and PWA support.

Softs cons

• Not built for heavy analytics: Softr works best for operational dashboards, not deep data analysis or BI use cases.
• Limited visualization options: You won’t get complex charts or visualizations like you would with tools like Looker or Power BI.

Pricing‍

Softr offers a free plan for simple dashboarding needs, with paid plans starting at $49/month (billed annually).

• Free: up to 10 users

• Basic ($49/month): 3 apps, 20 users

• Professional ($139/month): unlimited apps, 100 users

• Business ($269/month): unlimited apps, 2,500 users

• Enterprise: Custom pricing available

2. AgencyAnalytics

Best for scalable, white-labeled client reporting

AgencyAnalytics is a client reporting platform built for marketing agencies. It pulls in data from 80+ tools—like Google Analytics, HubSpot, and Facebook Ads—and turns it into branded, easy-to-understand dashboards.

It’s a good fit for agencies that want to automate client updates, reduce manual reporting, and present a polished, on-brand experience at scale.

Key features

• 80+ integrations including SEO, PPC, email, and social platforms
• White-label dashboards with your own domain, logo, and report branding
• Automated reports with scheduling and recurring delivery
• Client logins with custom access and permissions
• Built-in SEO tools like keyword tracking and backlink monitoring

AgencyAnalytics pros

• Designed for multi-client reporting
• Fully branded client experience
• Easy to automate recurring reports

AgencyAnalytics cons

• Limited layout flexibility
• Focused mainly on marketing data

Pricing

Free 14-day trial available on all plans.

• Freelancer: $12/client/month
• Agency: $18/client/month (adds full white-labeling and SEO tools)
• Enterprise: Custom pricing

3. Databox

Best for real-time performance tracking across multiple sources

Databox is a dashboard platform that brings all your KPIs into one live, visual workspace. You can connect data from over 100 sources—like HubSpot, Google Analytics, Stripe, and more—and build custom dashboards without code.

It’s best for teams that want to monitor performance in real time and reduce the need for manual reporting. With mobile access and alerts, Databox is especially useful if you’re managing multiple metrics across departments or clients.

Key features

• 100+ native integrations across sales, marketing, finance, and support tools
• Custom dashboards with drag-and-drop editor
• Real-time updates and mobile app access
• Data calculations for setting goals and tracking progress
• Scheduled reporting and performance alerts

Databox pros

• Easy to build real-time dashboards without coding
• Great for goal tracking and performance visibility
• Mobile-friendly with strong reporting automation

Databox cons

• Some advanced features are gated behind higher-tier plans
• Can feel overwhelming for non-technical users initially

Pricing

• Free: Up to 3 dashboards and 3 data sources
• Starter: $59/month
• Professional: $169/month
• Performer: $399/month
• All plans include real-time data syncing; paid plans increase source and user limits.

4. DashThis

Best for simple, plug-and-play client dashboards

DashThis is a no-fuss dashboard tool built for marketers who want to centralize reporting without a complex setup. It connects with major marketing platforms and lets you generate client-ready dashboards in just a few clicks using pre-made templates.

It’s a solid choice for freelancers or small teams that need to simplify client reporting and reduce back-and-forth without overbuilding or customizing from scratch.

Key features

• Pre-built dashboard templates for quick setup
• 30+ native integrations with tools like Google Ads, Facebook, and Mailchimp
• White-label options including logo, color scheme, and URL
• Automated email delivery of reports
• CSV and Google Sheets support for custom data sources

DashThis pros

• Very easy to use, even for non-technical users
• Fast setup with no learning curve
• Streamlined for marketing data reporting

DashThis cons

• Limited design flexibility beyond templates
• Fewer integrations compared to other tools

Pricing

• Individual: $45/month (3 dashboards)
• Professional: $139/month (10 dashboards)
• Business: $269/month (25 dashboards)
• Standard white-labeling is available from the Individual plan up; all tiers come with unlimited users and a 15-day free trial.

5. Whatagraph

Best for visual, cross-channel marketing reports

Whatagraph is a dashboard and reporting tool designed to bring together data from multiple marketing channels into one clean, visual report. With its drag-and-drop builder and strong branding options, it’s especially good for agencies that need to send visually polished updates to clients.

It’s ideal for marketing teams or agencies managing campaigns across platforms like Meta Ads, Google Ads, and LinkedIn. If you're looking to simplify cross-channel reporting and send updates that clients can actually understand, Whatagraph does the heavy lifting.

Key features

• Cross-channel reporting with 45+ integrations
• Drag-and-drop editor for custom dashboard layouts
• Scheduled report delivery via email or client portals
• White-label customization including domain and branding
• Team collaboration tools for shared editing and access

Whatagraph pros

• Clean, client-friendly visuals that are easy to customize
• Great for multi-channel campaign tracking
• Fully white-labeled, even on lower-tier plans

Whatagraph cons

• Limited control over data transformation and calculations
• More expensive than some simpler alternatives

Pricing

• Professional: From $223/month (5 data sources)
• Premium: From $335/month (15 data sources)
• Custom: Tailored plans for larger teams
• All plans include unlimited users, white-labeling, and automated reporting. Free trial available.

6. Klipfolio

Best for highly customizable, data-rich dashboards

Klipfolio is a powerful dashboard platform for teams that need full control over their metrics. It supports custom formulas, calculated metrics, and deep integrations, making it a strong fit for data-savvy teams that want to tailor every part of the dashboard experience.

It’s best for analysts, consultancies, or internal teams with more technical needs—especially when you’re working with multiple data sources and need advanced filtering, logic, or dynamic visualizations.

Key features

• 100+ data integrations including SQL, REST APIs, and spreadsheets
• Custom metrics builder with advanced formulas
• Real-time data sync and refresh
• Flexible dashboard layout editor with visual widgets
• White-labeling and embedded dashboards

Klipfolio pros

• Very flexible and powerful for custom data logic
• Ideal for teams that need tailored, interactive dashboards
• Advanced control over data visualization and access

Klipfolio cons

• Steeper learning curve than plug-and-play tools
• Can be overkill for basic reporting needs

Pricing

• Free: For individual use with limited features
• Plus: $125/month (up to 4 users)
• Pro: $250/month (up to 10 users, white-labeling included)
• Custom: For larger teams or embedded use cases
• All paid plans include unlimited dashboards and data refreshes. Free trial available.

7. Teamwork

Best for integrating project management with client reporting

Teamwork is a project management platform that combines task tracking, time logging, and client reporting in one place. It allows agencies to manage projects and communicate progress to clients through customizable dashboards and automated reports.

Ideal for agencies seeking a unified solution to manage projects and client communications, Teamwork streamlines workflows and enhances transparency.

Key features

• Customizable dashboards to track project progress and KPIs
• Automated client reporting with scheduled delivery
• Time tracking integrated with billing and invoicing
• Client permissions to control access to specific data
• Integration with tools like Slack, HubSpot, and Google Drive

Teamwork pros

• Combines project management and client reporting in one platform
• User-friendly interface with customizable templates
• Facilitates clear communication with clients through shared dashboards

Teamwork cons

• May have a learning curve for teams new to integrated platforms
• Advanced features may require higher-tier plans

Pricing

• Free Forever: Basic features for small teams
• Deliver: $10/user/month, includes project templates and time tracking
• Grow: $18/user/month, adds advanced reporting and integrations
• Scale: Custom pricing for large teams with complex needs
• All plans offer a 30-day free trial.

Build smarter dashboards to share progress with your clients

Client dashboard tools vary widely in what they offer—some focus on marketing analytics, others on data depth or simplicity. What works best depends on the kind of visibility you need to give your clients and how much flexibility your team wants in customizing that experience.

Softr is a strong option if you’re building something more dynamic—like a dashboard that pulls information directly from tools you already use, such as Airtable, Google Sheets, SmartSuite, or Notion. You can control exactly what each client sees, manage access with a few clicks, and update content without involving developers.

Try Softr for free or explore ready-made templates to get started!