How Humble Help connects small businesses with lower-cost marketing help

About
Humble Help
Humble Help's goal is to support small businesses in their marketing and growth activities without high agency costs.
Industry
Marketing
Professional Services
Use Case
Portals
Learning Management System
Tech Stack
Softr
Airtable

The Problem

During the COVID-19 pandemic, Vick Antonyan saw small businesses struggling to go digital. He launched Humble Help to connect SMBs with students trained in AI and no-code marketing tools.

But building an all-in-one platform to run an academy, portal, and a marketplace wasn’t easy. Vick tried multiple tools — Webflow, Wix, Teachable, Learnworlds — and kept running into the same issues:

  • No-code tools lacked flexibility to build to his specifications
  • Advanced tools required too much technical know-how
  • Managing multiple platforms was inefficient and costly

The Solution

Vick found Softr and built a landing page in 15 minutes. That “a-ha” moment led Humble Help to adopt Softr as its core platform to create:

  • A custom online academy and portal with gated lessons and student onboarding
  • A marketplace to connect trained students with SMBs for internship-style projects
  • Responsive websites and web apps for partner businesses
  • One centralized CMS connected to Airtable, replacing multiple tools

Softr’s ease of use, fast setup, and ability to combine websites, portals, and learning content in one place let Humble Help scale without engineering help.

The Impact

Since switching to Softr, Humble Help has:

  • Launched its full platform, including the academy + marketplace, with no developers
  • Begun onboarding students and SMBs
  • Simplified operations with one tool instead of six
  • Started raising a pre-seed round to expand its offering

Humble Help is also embedding new services via custom code and integrating tools like Google Analytics, all with Softr as its backbone.

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